PURPOSE OF THE POSITION
The Community Engagement and Marketing Manager (CEMM) is responsible for advancing resources for the organization through community relations, communications and marketing, and volunteer resources. The CEM applies creative and professional communications methods to all available communication channels in order to help WHS market programs and services, build internal and external goodwill, cultivate funding support, and position WHS as the local leader in the humane industry.
DUTIES AND RESPONSIBILITIES:
Leadership: Maintain current knowledge and awareness of best practices and trends for communications programs. Represents WHS in the community in ways that advance our reputation as a pet resource center. As a member of the Leadership Team, the CEM must demonstrate, mentor, and reinforce WHS values, principles, and mission driven culture. As a member of the Development Team, the CEM helps support fundraising strategies, assists with special events, and works to create cohesion with our general messaging.
Planning: Develop and annually update a strategic communications and marketing plan that generates strong public awareness and supports current WHS program goals and objectives.
The annual plan should incorporate a branding strategy to make a lasting impact and impress on the public WHS’s special position as the local leader in the humane industry; integrate, coordinate, and polish the public contacts of all other departments; link fundraising messages to community service messages; creatively exploit earned media, and buzz marketing to keep costs low; leverage the full spectrum of special skills and talents of the WHS staff and volunteers to create good will, and identify measures to determine the effectiveness of major communication campaigns, promotions, website traffic, paid advertising, etc.
Fiscal Management: Develop detailed annual budgets, subject to final approval by the Executive Director and Board of Directors. Implement the annual plan to achieve established goals and objectives while remaining within budget.
Resource Development: Create a comprehensive resource development plan in collaboration with the Development Manager and supporting staff in event promotions, donor program promotion, donor messaging, etc.
Community Relations and Outreach: Oversee WHS communications strategies (website, advertising, email marketing, digital communications, publications, media relations, social media, etc.), policies and procedures with the goal of education and awareness. Develop ideas and opportunities for feature articles, interviews, presentations and other communications activities; develop community-based outreach activities to build and strengthen WHS’ reputation; and develop effective relationships with key influencers within the community to increase awareness of WHS programs. Further develop and grow the shelter’s community outreach strategy and presence at key community events.
Production: Responsible for generating community good will and encouraging support of WHS in various demographic audiences by creating and updating the WHS website, print and e-newsletters, social media tools, marketing collateral, advertising, and fundraising tools. Research and produce compelling pet oriented messaging, press releases, stories, visual images, multimedia and video, advertising copy, newsletters, annual community impact report, and other materials as required. Projects may require selection of and coordination with vendors. Successful accomplishment of this responsibility will be judged on professional standards of timeliness, accuracy, clarity, creativity, and the effectiveness of the messaging and branding.
Media Relations: Establish and cultivate professional media relationships in all key media outlets to enable WHS to effectively reach our target audiences and achieve our objectives. Monitor social media channels. Work closely with Executive Director to address any media or public relations issues that affect WHS’ reputation.
Personnel Management: Lead and supervise department personnel, enabling paid and unpaid staff to achieve clearly articulated and jointly established goals in support of the WHS mission. Identify personnel needs. Recruit, select, and schedule department personnel. Regularly evaluate staff performance. Determine all suitable personnel actions, including compensation level, required disciplinary action, and termination. Provide for professional development, a safe workplace, and compliance with all worker regulations and laws.
The CEMM supervises the Digital Content Coordinator and the Education and Outreach Coordinator.
CONTROLS OVER WORK
The CEMM works under the general direction of the Executive Director and is expected to pursue the established duties with minimal supervision. Confidentiality and professionalism must be adhered to at all times.
CONTACT WITH OTHERS
The CEMM works with staff, interns, volunteers, vendors, media, suppliers, the general public and community leaders both within the shelter and in the community. Contacts require tactful exchanges and a professional demeanor. There is occasional work directly with companion animals.
Work is often done in a time sensitive and demanding environment. There is occasional work required on evenings and weekends. There are often important deadlines and the requirement to coordinate work on multiple complex assignments at the same time. Tasks may need to be accomplished offsite with quick turn-around. There may also be emergency response during non-business hours. Must be able to work around pets daily, within the administrative offices as well as shelter/animal care areas.
This is primarily an office position, working for hours sitting at a desk using a computer keyboard/monitor, telephone, and other office equipment. Special events may require significant physical activity in the set-up and carrying out of a function. May require standing, walking, kneeling, lifting up to 50 pounds, managing animals and kennels, etc.
KNOWLEDGE, SKILLS, AND ABILITIES
- Ability to define and carry out program directions using independent judgment, identify needs and trends, conduct solid research and provide solutions, write compelling communications, and maintain the integrity of the organizational brand.
- Ability to harness the power of social media to promote shelter events, services and programs; capture video and still photography for communications projects, and be a professional media presence.
- Proficient in MS Office products, Google platforms and other tools, web content management systems, and database software; and all major Adobe Production software to drive graphic design projects and publications for print and digital mediums.
- Skill in designing, maintaining and upgrading attractive, user-friendly websites that function across a variety of platforms with a focus on WordPress.
- Knowledge of HTML, CSS, search engine optimization (SEO), and other related skills.
- Knowledge of animal welfare issues and programs desired.
- A visionary self-starter interested in growing development and communication efforts and driving organizational development.
- Comprehensive management skills in short and long-term planning, evaluation, directing and motivating staff
- Advanced oral and written communication skills.
- Ability to plan and meet deadlines with meticulous attention to detail and follow-through.
- Ability to maintain a flexible work schedule to meet demands of executive management.
EDUCATION AND EXPERIENCE
- A bachelor’s degree in communications, business, marketing, or related field plus five years’ progressive job experience in fundraising, marketing or communications with complex and multiple assignments.
- A minimum of two years’ experience in direct supervision and management of professional staff.
- Demonstrated initiative, creativity and working as a team player.
- Previous experience demonstrating a capability to define program objectives and carry out program direction on schedule using independent judgment.
- Must exhibit an ability to identify needs and trends, conduct solid research and provide solutions.
$41,500 – $56,500 Annually – This is an exempt, salaried position. The starting wage may vary based on the knowledge and skill of the candidate selected. Medical and dental benefits are available after 60 days of continuous employment. Paid vacation and sick leave provided after 90 days. A 401K retirement plan is available after one year of service.
A complete application package is required. INCOMPLETE APPLICATION PACKAGES WILL NOT BE CONSIDERED. The application package will include:
- a completed WHS job application
- a cover letter explaining your interest in this position; MUST BE IN PDF FORMAT
- a résumé of your educational background and professional experience. MUST BE IN PDF FORMAT.
Mail: Willamette Humane Society
ATTN: Human Resources
PO Box 13005
Salem OR 97309
Due to the large volume of responses, WHS will contact only those candidates who are selected for interview.
Completed application materials received by human resources will be reviewed upon receipt. This position may close at any time.
All WHS employees are committed to the following mission-driven values:
- Positive Service to All
- Sharing Knowledge
- Collaborative Problem Solving
- Initiative and Innovation
- Accountability and Responsibility
- Safe Actions
Under the provisions of the Immigration and Reform Act of 1986, the successful candidate will be required to provide evidence of identity and eligibility for employment. WHS is an Equal Opportunity Employer that does not discriminate on the grounds of race, color, sex, religion, nation.
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